“The difference between the right word and the almost right word is the difference between lightning and the lightning bug.”
- Mark Twain
I've been a lover of words and writing since I was a young girl. I've worked as a marketing writer my entire career and have a wide breadth of experience to bring to your organization.
I have a passion for creating integrated campaigns across multiple channels including website content, emails, print, social media, and blog posts, while establishing a consistent voice that resonates. With expertise in the financial services and retail industries, I have held writing positions in an ad agency, in-house creative services/marketing groups, and an Internet start-up.
What I walked away with from those experiences is the simple joy of collaborating with clients, writers, and designers, creating pieces that communicate, stimulate, and ultimately motivate to action.